Focusing on what the customer wants is critical to successful marketing efforts. Once you have a product people want, set your price, let others know about your product through public relations and advertising and make it available to them for purchase. It is a good idea to create a marketing plan to help guide your marketing efforts. It should include your market research, location, customers, competition, how you plan to position yourself against them, the product or service you are offering, pricing, advertising, and promotion.
Broad-based information about many facets of starting and operating a small business.
How to create a marketing plan
Entrepreneur.com’s guide to creating a marketing plan.
The official business link to the U.S. government for new and existing businesses. A guide for marketing your small business.
More than 300 million active users spend more than 8 billion minutes a day posting 45 million status updates on Facebook. Over 65 million people on Facebook and 80% of Twitter users are connecting via handhelds allowing them access to you and your company anywhere at anytime. Of the 200 million bloggers out there, 54% post content and tweet daily. Youtube.com has reached 1 billion views per day. Are you beginning to see the value of becoming part of the social marketing craze?
Not only has it proven to increase company and brand exposure, social marketing is free, fairly simple, customizable, and can be updated as much or as little as time permits.
The most popular social marketing sites at this time are:
Stats provided by Socialnomics.net and Facebook.com
Useful links about social marketing:
A Social Media Blog.
Social Media Revolution
YouTube video on the effects of social media.